'The Chromezone', Google's first brick and mortar retail store has opened in a PC World on Central London's Tottenham Court Road. The 285 sq. ft. pop-up 'shop within a shop' sells Google's Chromebook notebook and a few other accessories such as headphones. The store will stay open until Christmas. A second store will be opening this week at the Lakeside shopping center in Essex with more planned in the coming months.
Google has hinted that if the stores are a success, more permanent locations may follow. "It is our first foray into physical retail," said Google's Arvind Desikan. "This is a new channel for us and it's still very, very early days. It's something Google is going to play with and see where it leads."
Source: Evening Standard