After admitting that Motorola devices are not up to its standards, Google has announced the hire of former Apple Chief Evangelist Guy Kawasaki as an advisor to the Motorola brand.
Kawasaki spent four years as Chief Evangelist at Apple in the 1980s and is known for his contributions in developing some of Apple’s most successful computer marketing campaigns of that time. He returned to Apple as an Apple Fellow in 1995. Kawasaki announced the appointment on Facebook, saying that he was going to focus on “product design, user interface, marketing, and social media” for Motorola.
He also wrote in his post that, at present, Motorola reminds him of Apple circa 1998: “A pioneer in its market segment, engineering-driven, and ripe for innovation.”
This hiring comes just in time for Google's I/O event in May this year, where it will reportedly be unveiling its "game changing" Motorola X Phone.
Source: Guy Kawasaki's Facebook