Apple CEO Tim Cook's prediction of an "iPad Christmas" is likely to come true as mobile app analytics company Fiksu reports that the iPad Air is selling at a much faster rate compared to the iPad 4 and iPad Mini.
According to the iPad usage graph plotted by Fiksu, the iPad Air registered five times the usage that of the iPad 4 had after its own launch, and three times that of the iPad Mini within two days of launch. The iPad Air appears to be maintaining the lead four days after launch.
The results do not come as a surprise since the iPad Air hit retail shelves in 42 countries at launch day. Moreover, this is the first time the Chinese market is included in the first wave. In comparison, the iPad 4 was launched in 27 countries last year. Another possible reason could be that existing iPad users are enticed to upgrade to the thinner and lighter iPad Air.
We just reviewed the iPad Air and find that it is able to serve up just enough goodies to entice customers to upgrade (for existing iPad users) or purchase (for first time tablet buyers or Android users). However, consumers today will have a tough time deciding between the iPad Air and other 10-inch Android tablets.