Back in 2012 Deezer decided to bring its music streaming services to Asia. Now present and operational in over 180 countries, and offering more than 30,000,000 tracks Deezer is rolling out improvements to take its services to another level. At an event in London, Deezer CEO Axel Dauchez revealed two new developments for the Deezer platform.
The first pertains to how users discover new music. Deezer has upgraded its editors network taking care to ensure all the regions of the world are represented. This beefs up their curation credentials as Deezer's Editor Recommendations will be increasing in volume and quality. Deezer will also boast 300 dub-genres of music so that their content is easy to sift through. Lastly their recommendation algorithms have also been upgraded. All these changes are bundled under the new "Hear This" tab, which has a user interface quite similar to Facebook's Timeline.
One of the more interesting functions of "Hear This" is a sampling service. Mousing over and remaining on a play button in the desktop app, or tapping and holding a play button when using the smartphone app results in the relevant content being played. As soon as the mouse moves or the tap is released, the streamed content stops. This should enable users a quick way to test out new material without diverting completely from their current listening session.
Continuing with the discovery motif, Deezer also showcased their new "Explore" tab. At launch this section will allow users to sort music by Genre or Region. Deezer will also be bringing out the Levels and Era categories in the near future.
Deezer has also announced a new desktop application for the Mac platform. The new application, which will also be rolled out on Windows replacing the current version, is aimed to be lightweight and streamlined. CEO Axel Dauchez described the new app as "Dropbox for music" and aimed at bringing on board users who already have a vast digital library of music.
The 5,000,000 current Deezer premium users will be able to experience the new Deezer UI, with the "Hear This" and "Explore" tabs, on 12th November 2013. The changes will go live across the world on 16th November 2013. The new Deezer desktop app for Mac is expected to be available before the end of 2013.