DBS to Offer Better Customer Experience with Help from IBM's Watson Supercomputer
DBS and IBM have announced an agreement to engage the latter’s supercomputer, popularly known as Watson, to enhance customer experience. This is part of the bank’s ongoing initiative to shape the future of banking.
DBS intends to use IBM’s cloud-based Watson Engagement Advisor solution, which is slated to be ready by the second half of the year. For a start, Watson’s services will be deployed to the wealth management business that caters to the well-heeled customers. After that, the cognitive computing services of Watson will be extended to other areas in due time.
The current agreement with IBM is also part of the larger strategy of the bank to “Big Data to deliver a better customer experience – providing more precise, customized and quality actionable insights that meet its customers’ needs.” IBM Watson has also made inroads into other industries; last year, we reported its involvement in medical initiatives in the United States. For more information, please click here for the official press release from DBS, Singapore.