Brother Launches MFC-2310J InkBenefit with A3 Print Capability

Brother Launches MFC-2310J InkBenefit with A3 Print Capability

Brother has launched its new inkjet Multi-Function Centre, MFC-J2310 InkBenefit. Targeted at SOHOs and SMBs, the printer comes with an 1.8-inch touchscreen color LCD display, and the ability to print document sizes up to A3, automated two-side printing for A4 documents, and includes wired and wireless functionalities for cloud and and mobile printing with Brother's iPrint&Scan app, Airprint, and Google Cloud.

Image source: Brother

The MFC-J2310 InkBenefit boasts Brother's smallest inkjet footprint at present, made possible with Brother's Landscape Printing Technology that changes how a page is stored and printed - from portrait to landscape, thereby reducing the machine's footprint. Also, Brother's engineers developed a new engine and increased the size of the print head to achieve increased speeds of up to 18ppm and 16ppm for monochrome and color respectively. Utilizing high-yield or super high-yield ink cartridges (that boasts 600 and 1,200 page yield respectively), users enjoy savings as a result of lower cost per page.

Additionally, the inkjet model debuts the integration of Brother's new "Low Energy Standby" power saving technology in future printer models, which offers approximately 0.04W power consumption in off mode, making it Brother's most energy efficient inkjet all-in-one.

Available from 28 March 2013, the Brother MFC-J2310 InkBenefit is backed by a 3-year carry-in warranty, and is priced at S$298.

Models Black Color
Super High Yield
High Yield
Super High Yield
High Yield
SRP S$30 S$19 S$22 S$15
Yield  1,200 600 1,200


These machines can be purchased via Brother International Singapore’s authorized resellers and superstores and are supported by the Brother Customer Service Centre, located at the ground level of Gateway East at Beach Road.

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