Amidst the flurry of changes made in preparation for 30th Jan, where BlackBerry 10 will make its official appearance, comes the rebranding of the mobile operating system's app store. Formerly known as BlackBerry App World, the storefront will henceforth be called BlackBerry World. Name change aside, the more exciting addition is the ability for users to purchase movies, music and other digital content, which puts it on par with Android's rebranded Google Play and iOS's iTunes Store.
Inside BlackBerry Developer Blog - "While developers have been building apps, other teams at RIM have been meeting with content partners, music labels, networks, and studios to make sure we have an amazing catalog of music and video in one storefront with one login on your BlackBerry 10 smartphone. We’ll have more on that as we get closer to launch, including details on country availability for this additional content."
The name change will be rolled out on all storefronts, starting mid-January 2013. Like wise, the name change for the web store will be reflected before the launch event at the end of the same month. However, there are some caveats for older and existing BlackBerry devices. As discerned from BlackBerry Developer Blog:
Source: Inside BlackBerry Developer Blog