Research in Motion has just officially unveiled its BlackBerry App World 2.0, which now offers BlackBerry users to purchase paid applications on the app store. BlackBerry App World 2.0, supports new payment options, includes improved app discovery and search features and introduces a new user identification system called BlackBerry® ID.
New Payment Options
In addition to PayPal, customers will be able to purchase applications using major credit cards including Visa, MasterCard and American Express®. Starting in the US, certain carriers will also allow purchases by their customers to be applied directly to the customer’s monthly bill from the carrier. Further carrier partners will be announced in due course.
Easier Application Discovery
New tabbed sections for lists of application mean users can horizontally swipe or scroll to quickly view the Top 25 Free Apps, Top 25 Paid Apps and Top 25 Themes, as well as lists of Newest Apps and Recently Updated Apps.
QR barcode scanning is also supported, allowing users to scan a QR code associated with an application from anywhere – the web, print ads, brochures, etc. BlackBerry App World will quickly find the related application and automatically open the application's information and download page.
BlackBerry ID is a new user identification system that can be used with BlackBerry App World. With BlackBerry ID, which is device independent, users can simply enter their password to access their personal library of both free and purchased apps through the My World folder within BlackBerry App World 2.0.
BlackBerry ID can also (optionally) keep an encrypted record of the user’s billing information, including all credit card, PayPal and carrier account information, and allow the user to simply enter their BlackBerry ID password and select their payment preference when purchasing a new app.
A series of new features for vendors include the addition of a Vendor Credit System, credit history visibility, credit promo codes, change request management, the ability to override application and vendor names, and application language management features to include all languages supported by BlackBerry.
Paid BlackBerry apps start at the lowest price tier of US$0.99.