This isn't the first time that Apple is rumored to be working on a larger screen-sized iPhone, but increasing leaks of information from sources in the supply chain seem to suggest that this may be a reality.
According to Reuters, sources including those in the supply chain in Asia claim that Apple is exploring the idea of introducing two bigger iPhones next year. They are said to sport a 4.7-inch and 5.7-inch display respectively.
For this year, consumers can expect Apple to release two models - the iPhone 5S with new fingerprint technology, and a more affordable US$99 model that comes in a range of 5 to 6 colors. However, it remains unclear whether Apple will actually go ahead and make bigger iPhones.
Reuters -"They constantly change product specifications almost to the final moment, so you're not really sure whether this is the final prototype," said one person with direct knowledge of the matter.
The Wall Street Journal, Bloomberg and DigiTimes reported earlier this year that Apple is making progress on its plan to develop a more affordable iPhone model and could possibly launch it later this year. To keep manufacturing costs low, the more affordable model will be built with polycarbonate plastic. KGI Securities analyst Ming-Chi Kuo also shared similiar predictions for the iPhones this year.
Apple is facing stiff competition in the world's largest market, China where it secured a fifth position with an eight percent market share in Q1 2013. The major stumbling block for Apple is widely believed to be the price factor. Phones that sold well in the Chinese market generally cost between 400 and 700 yuan, whereas the Apple iPhone 5 starts at 5,288 yuan.
If Apple introduces a more affordable iPhone model to the Chinese market and other emerging markets, it stands a better chance in capturing more market share and countering Samsung's strategy of flooding the market with different products at varying price points.