To take on Apple and Google, virtual megastore Amazon has announced a new In-App Purchasing (IAP) service, which sought to make it simple for "developers to offer digital content and subscriptions for purchase within apps and games" in the Amazon Appstore. This new system will allow them to make more revenue (and hence, attract more developers) via level packs and unlocked content within their apps. This is congruent with the in-app purchasing services that are offered by Apple, RIM and Google for their respective apps.
Amazon - ”Amazon Appstore’s In-App Purchasing service enables developers to generate more revenue from their apps,” Amazon Appstore director Aaron Rubenson said in a statement. “In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon’s 1-Click payment system. Many of Amazon Appstore’s customers have shopped with Amazon before and they trust Amazon’s easy payment process, which leads to higher conversion of developers’ in-app content and subscriptions.”
This move will certainly lay ground for future Amazon mobile devices. Check the video below: