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Analyst: EA To Release Paid Downloadable Content Prior To Complete Game Launches

Analyst: EA To Release Paid Downloadable Content Prior To Complete Game Launches

Would you pay a premium for a game demo? No? What if the publisher promises you an "extended" demo instead? Yes? Well, it appears that's where Electronic Arts is headed. According to Michael Pachter, a research analyst with Wedbush Morgan, EA's "premium downloadable content"  will be made available for US$10 to US$15 via the Xbox Live and PlayStation Network, and are essentially a longer game prefix.

GAMASUTRA - After an investor visit with Electronic Arts, analyst Michael Pachter said that the publisher is planning a strategy that will involve selling "premium downloadable content" before a packaged game's release. According to a Monday investor note from Wedbush Morgan's Pachter, Nick Earl, general manager of EA-owned Dead Space studio Visceral Games, revealed the new strategy. Pachter wrote, "The PDLC would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009’s Battlefield 1943."

We're not sure if the new pricing system would work out for EA. We believe many gamers out there wouldn't mind paying for a full-fledged title. But would anyone fork out their greens just for a few levels into a game? Your guess is as good as ours. More on the article here

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