AMD to Retire ATI Brand?

AMD to Retire ATI Brand?

According to the guys at ATi-Forum.de, an anonymous Chinese source has revealed that AMD will retire the ATI brand and sell GPUs under its own name.

The Tech Report - The Google-translated article is a little tough to wade through, but from what I understand, it alleges that the launch of Fusion products—microprocessor-and-graphics chimeras like Ontario and Llano—will make it too difficult for AMD to keep juggling the two different brands. The story says the branding change will take place toward the end of this year.

It'll be interesting to see if this really goes through, but overall, the ATI name has a strong following, especially with its recent successes, and it seems quite foolish to retire the brand now. To read the original story, click here.