Amazon Targets Apple iPad Air in Kindle Fire Commercial

Amazon Targets Apple iPad Air in Kindle Fire Commercial

 Image source:Amazon YouTube

Amazon is the latest company to join Microsoft in touting the superiority of its tablet over the Apple iPad Air.

In a YouTube video uploaded on 29 November, Amazon has an American narrator interrupt his British counterpart whenever the latter talks about the iPad Air on three aspects - display resolution, weight and price.

Amazon points out in the video that the Kindle Fire HDX 8.9 is 20% lighter and more affordable than the iPad Air. More importantly, the Kindle Fire HDX has 1 million more pixels than the Retina display of the iPad Air. Here's a quick overview of the specs of the two tablets: 

Amazon Kindle Fire HDX 8.9 vs. Apple iPad Air
  Amazon Kindle Fire
HDX 8.9
Apple iPad AIr
Display Size 8.9-inch 9.7-inch
Display Resolution 2,560 x 1,600 pixels
2,048 x 1,536 pixels
Processor Qualcomm Snapdragon 800 quad-core 2.2GHz Apple A7 dual-core 1.4GHz
Storage 16/32/64GB 16/32/64/128GB
Dimensions 231 x 158 x 7.8mm 240 x 169.5 x 7.5 mm
Weight 374g (Wi-Fi) / 384g (4G LTE) 469g (Wi-Fi) / 478g (4G LTE)

If you haven't noticed by now, Apple's competitors generally focus on the specs to market their tablets. Apple, on the other hand, focuses on the user experience.

Currently, Apple has over 475,000 tablet-optimized apps and has sold over 170 million iPads. It remains to be seen if the competition is able to narrow the gap with Apple in the near future.

Source: Amazon YouTube via The Verge

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