Acer posted a dramatic second-quarter loss of US $11.4 million last week, due to weak sales and rising costs. To improve sales, the company has decided to offer less Windows products (which is seeing lower demand), while increasing the number of Android products as well as Chromebook.
"We are trying to grow our non-Windows business as soon as possible," President Jim Wang told investors in a conference call. "Android is very popular in smartphones and dominant in tablets…I also see a new market there for Chromebooks."
According to the Wall Street Journal, Wang also stated that Android devices and Chromebooks will contribute as much as 10%-12% of Acer's revenue by the end of 2013, and up to 30% by 2014, while the rest of its revenue will continue to come from Acer products running Microsoft's Windows operating system.
Acer's Chairman, J.T Wang also added that Microsoft has to step up to "reestablish or reinforce confidence among PC users," because consumers are not willing to spend on Windows 8 devices.
"For the PC industry, I haven't seen light at the end of the tunnel," he said. "First, we have to sustain our market share and protect our bottom line…and by doing tablets and smartphones right, we can be prepared for the day after tomorrow."
Source: Wall Street Journal Online