Acer Knows Why it Failed, but Fails to Give Details on Future Plans
Jason Chen just gave his first press conference as CEO of Acer. He took over the role just before Christmas weeks ago and was previously vice president of sales and marketing for chipmaker TSMC.
Unfortunately for investors and fans of the brand, instead of offering specifics as to where the company would be headed, he spent more time dwelling on the company's history and failure to react and capitalize on the smartphone and tablet trend.
PC sales have been declining, but Acer has been hit hardest. 2013 saw it suffer the biggest drop in sales of all major PC OEMs - a staggering 24.1% in Q4 2013 alone.
At the press conference, Chen said, "We wanted to stimulate demand using new technology and we took the initiative more aggressively than anybody else, to the point where we got hurt. Hopefully we won't repeat the same mistake we made before."
Acer's fortune took a turn for the worse after Italian-born CEO Gianfranco Lanci in 2011 and headed to Lenovo, where he helped Lenovo become the world's number one PC maker and also world's third-largest smartphone maker - behind only Apple and Samsung.
Despite its recent failures, Acer's is still the world's fourth largest PC maker and it is relatively well placed to engineer a comeback.