Update (2:30PM): And they've done it. In less than three hours, Xiaomi's rose-colored Mi 3 is at 1,110 "likes". According to Xiaomi, details on availability of the Rose Mi 3 will be announced shortly.
Xiaomi Singapore is introducing a new color to the Mi 3 - rose, but it will only do so if the above photo garners 1,000 "likes".
The company brought in the metallic gray model last Friday, although a press photo of the product shows four other colors (blue, black, yellow and rose).
Getting a thousand "likes" to bring in a different color model is indeed a savvy marketing strategy for Xiaomi, who is well-known for relying on social media to engage consumers.
If you want the rose Mi 3, head over to Xiaomi Singapore Facebook Page to "like" the photo. At time of publication, there are already 259 "likes" for the photo.
Source: Xiaomi Singapore Facebook Page