Panasonic VIERA Regional Launch


Panasonic's Opening Address

Big Guns Talking

Mr Hiroyoshi Suga, Director for Panasonic Marketing Asia, kicked off the event with a friendly discourse. Noting a few key points, he spoke of the rapid growth rate of flat panel displays adoption in the Asian market and how Panasonic is expecting their figures to rise to 29% this year, although CRTs still snag the lion's share in consumer homes, currently at two-third's of the numbers.

Continuing on, he also spilled the beans on Panasonic's business strategy, like the organization's current focus on the quality of their NeoPDP and IPS Alpha panels, while effectively buffing up the numbers for their product lineup along the way. On the marketing end, Panasonic will also be looking at enhancing strategic Asia Pacific investments as well as taking a proactive approach to Panasonic CRT users, mainly by educating them on the perks of flat panels.

Mr Hirofumi Wada, General Manager for Panasonic AVC Japan, next talked about Panasonic's evolving technologies on the VIERA front. In the name of the Japanese company's great ambitions, Panasonic will focus on improving certain vital factors for their TVs. In a nutshell, their R&D teams would be looking at boosting their panel's contrast ratios, and reducing the panels' girth as well as energy consumption. Citing the new 42-inch PDP as an example, he spoke of how the new NeoPDP panels are expected to consume a power equivalent of just two light bulbs annually (150kWh/year). Now, isn't that neat?