Nikon's D7000 Launch - Familiar Design, New Performance

Nikon's D7000 Launch - Familiar Design, New Performance

Familiar Design, New Performance

Held at the Pit Building near the Singapore Flyer is Nikon's launch of the newest and latest DSLR camera - the Nikon D7000. It's been a long while since Nikon has had an actual launch event for their products, so we were definitely keen to find out what's going on, especially since the pricing and launch period of the D7000 would only be revealed at this media event. As you know, the D7000 is an upgrade of the D90, so it somewhat resembles the D90 in appearance, but there are also some tweaks to the design that would make it a totally new product. For instance, there's a new dual dial to learn, the bottom dial controls how the camera shoots while the top dial is your regular settings mode. It also has two custom settings switch for those that shoot in a studio and want to keep the settings the same. Dual also seems to be a theme, as the camera will also feature two SD card slots that support the SDXC format. The Live View button has also been changed to a toggle, making it easier to switch between the viewfinder and the LCD screen.

Here's what unfolded at the event, including a walk-through of the camera's latest features, thoughts from Nikon Managing Director of Singapore, as well as the full set of Nikon cameras that were just launched this season:-

Mr Masanobu Tsunoda, Managing Director of Nikon Singapore, giving a speech on Nikon's achievements in Singapore.

What's a launch event without a giant camera unveiling?

The D7000 will be available for retail come early November, and will set you back by S$2299. It will come with a 18-105mm kit lens though, so at least that sum is not just for the body. With the launch date in November, it's almost certain that you'll be seeing this camera sold at the upcoming Sitex, and who knows, it may come with additional freebies by dealers. So if you are lusting after the D7000, you may want to hold off for just another 2 to 3 weeks to see if you can get a better deal.

For now though, you'll have to make do with the pictures and specifications of the camera and the new lenses available from Nikon.

The Nikon D7000 sports a 16.20-megapixel DX sensor, EXPEED 2 image processing engine, ISO sensitivity range of 100 to 6400 (up to 25600 expanded), 39 focus points, full HD (1080p) video recording, double SD card slots and a magnesium alloy body. Yummy, but it will set you back by S$2299 with an 18-105mm kit lens.

Made for their DX cameras is this AF-S DX Nikkor 55-300mm f/4.5-5/6G ED VR, which will retail at S$599. Use this if you want to shoot at far away objects!

If you got the S$1999, then the AF-S Nikkor 24-120mm F/4G ED VR should do nicely.

At $1599, the AF-S Nikkor 28-300mm F/3,5-5.6G ED VR makes for a great addition to your lens collection if you need something to zoom with.

Need something mid range yet capable of shooting in the dark? The AF-S Nikkor 85mm f/1.4G should do the trick if you have S$2459 to spare.

This monster of a lens, the AF-S Nikkor 200mm f/2G ED VR II, will let you get those sporting shots with nary a problem but only if you can cough up S$8599.

Last but not least is the AF-S Nikkor 35mm f/1.4G prime, though the price is yet to be announced.