MWC 2012: Nokia
MWC 2012: Nokia
It has been a year since Nokia and Microsoft announced a broad strategic partnership to create a third global mobile ecosystem. Both companies agreed to share resources and leverage on their respective strengths. For example, Nokia will share its expertise in mapping, navigation, location-based services, imaging and hardware design while Microsoft can tap on its experience in building great software. Together, they aim to bring the Windows Phone platform to greater heights. So how did Nokia perform over the last 12 months?
As the partnership is still in its infancy, expectations should not be placed too high on Nokia as major transitions like these usually take years to complete and bear the fruits of success. However, it would not be fair to assume that it is not doing well at all. In fact, there are positive signs that Nokia is right on track and picking up momentum in the months or years ahead.
First and foremost, it is noteworthy to mention that Nokia became the top Windows Phone 7 vendor in Q4 2011, taking 33% of the smartphone market share. Despite launching its Lumia smartphones in the last quarter of 2011, Nokia still managed to surge ahead of other Windows Phone vendors (HTC and Samsung) with an estimated 900,000 Lumia devices sold, which is very encouraging.
Second, Nokia did what it set out to do in 2011 - to build great mobile devices. Within a short span of a few months, Nokia was able to offer four Lumia smartphones ahead of its original schedule, which effectively covered the entire consumer market from entry level, mid-range to the high-end segments. Moreover, it pulled off a show stopper at MWC 2012 with the Nokia 808 PureView. Armed with a massive 41-megapixel camera sensor, the Nokia PureView became the center of attention and proposed a possible paradigm shift in the way we view imaging on smartphones.
Third, Nokia recently announced that the sales of its Series 40 phones (which include the Asha series) hit the 1.5 billion mark since its introduction in 1999. Its Asha series of feature phones saw overwhelming global sales figures, especially in developing markets where demand is high for easy access to mobile Internet. Referred as "Smartphone Lite", the Asha phones are an integral part of the Finnish company's commitment to connect the next billion around the world.
Fourth, Nokia's two App Stores are doing quite well with the Nokia Store reaching a new milestone of more than 13 million daily downloads and the number of apps published daily in the Windows Marketplace growing by 300% in the past 12 months. The percentage of downloads by S40 users shot up to 250% in the past year, contributing to more than 30% of the total daily Nokia Store downloads.
On the Microsoft front, the Windows Marketplace is now home to more than 65,000 apps and its numbers are certainly growing at a faster pace as more consumers open up to the Windows Phone platform.
All in all, Nokia appears to be in good stead in the near future as it advances on its new strategic direction and continues to roll out well-designed mobile devices with the support of better location-based apps. To learn more about Nokia's major announcements at MWC 2012, we've gathered a list of related news for your reference below:
MWC 2012 News Highlights
FEATURE / 28 Feb 2012
Nokia pulled a huge surprise yesterday when they announced the Nokia 808 PureView, a smartphone with a 41MP camera. But what does that number really mean, and do more megapixels translate to better looking pictures? We break down the 808 PureView's 41 megapixels for you, step by step.
FEATURE / 27 Feb 2012
Besides the attention grabbing 808 PureView, Nokia also unveiled four other new handsets which are the Lumia 610, Asha 202, 203 and 302. The DC-HSPA variant of Nokia Lumia 900 will also be shipped to more countries in Q2 2012.
FEATURE / 27 Feb 2012
Nokia plans to set the new benchmark in smartphone imaging with the 808 PureView, which comes with a large, high resolution 41-megapixel sensor with Carl Zeiss optics. Is the Nokia 808 PureView the ultimate camera smarrtphone? Click to find out more.
New products aside, Nokia also announced new apps such as Nokia Reader and Nokia Transport for its Lumia smartphones. Its existing Nokia Drive app will get an update that adds speed limit alert.
At Mobile World Congress, Nokia officially announces the global availability of the Lumia 900. At the same time, the Nokia Lumia 610 was also announced, joining the Windows Phone family as its fourth member, with new Nokia services coming along in March and April 2012.
Nokia's press conference is finally over, with exactly six devices announced as expected. The real twist in the press conference, is the Nokia 808 PureView with its 41-megapixel sensor. Yes, you've read it right. 41-megapixels.