Event Coverage

Macworld Conference & Expo 2006

By Ng Chong Seng - 12 Jan 2006

Macworld Conference and Expo 2006: San Francisco

Macworld Conference and Expo 2006: San Francisco

There is no doubt that the Macworld Conference & Expo organized by IDG World Expo is the world’s most comprehensive event for Apple Computer. With the demise of the Macworld Expo Boston in the East Coast, the San Francisco equivalent has proved all the more important. In this five-day event starting from January 9, attendees received introductory, intermediate and sophisticated education about Apple's products through the many highly-charged and highly-acclaimed conference programs. Here, participants will also get to roam the exhibit hall to try on the latest products developed by other companies for the Mac platform. And this year's Macworld had a strong focus on music, video and digital photography, and the Internet.

Of course, no Macworld is complete without the participation of Apple. And the highlight of the whole event was the opening keynote address on the 10th by Apple's CEO, Steve Jobs, where new directions and product announcements were made. Last year's Expo saw the announcement of software such as iLife ’05, iWork ’05, Final Cut Express HD, and hardware such as the Mac mini and the iPod shuffle. What surprises will we have, and what will Steve Job’s now-famous "One More Thing" product be this time round? The following pages will provide you with the answers.

The day of reckoning? Read on and find out if your expectations of Macworld 2006 match up to the announcements made.

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