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Music Videos at Your Fingertips - VEVO HD

When it comes to music videos, the natural inclination is to get on your desktop and watch YouTube or something.

Most of us would subscribe to a music video subscription service like MTV or Channel V. Little do some of us realize that VEVO (a music video service owned by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media) has an app for the mobile platform (iOS, Android, Windows Phone, Kindle Fire) and media centers (such as Google TV, Boxee, Roku and Xbox 360) called VEVO HD. The service itself already streams some pretty good quality music videos on YouTube, as part of a revenue share model between VEVO and Google, but not all of them are accessible in all countries.

The VEVO HD app is free to download AND free to view (that is, if you can find it on your home country platform stores). Chances are, you cannot find the app here in this region because it's limited to only the US, Canada, some parts of Europe, Brazil, Australia, New Zealand and South Africa (yes, South Africa). We hear your pain (unless of course, you live in those countries or you have a mobile platform account to those countries).

There are about 75,000 music videos from more than 21,000 artists on the VEVO service, so you can liken VEVO HD to a lethal combination of Spotify + music video of sorts.

VEVO HD is a mobile app that is restricted only to certain countries (no it isn't available here in South-East Asia). The interface works seamlessly, classifying music videos by videos, artists and shows in an extremely visual manner.

Navigating videos is easy on VEVO HD, where you can view by genres, like alternative, blues, classical, or by the most popular music videos, for the week or month. You can also hit "surprise me" under one of the pulldowns to see what comes up.

Of course, similar to choosing your fave karaoke artists to sing to, VEVO HD lets you pick your favorite artists, compile them into a playlist, and stream them away to your heart's content. This is great for parties, especially if you sync it to your TV (eg. via AirPlay on AppleTV or an HDMI adapter (for iPad)).

The actual playback screen for VEVO comes with relevant music videos that might appeal to you. Similar to the Related Artist segment of Spotify, this one helps keep you navigating deeper into the app.

Tap on the "i" icon and you get a quick synopsis of the music video currently being played. You can then choose to buy the track (if there's a link to Amazon or iTunes to buy the track) or share it with your social media friends on Facebook or Twitter.

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