Bursting into the void of personalization was Alienware, whose systems were all the rage for their looks and specs. Like Apple, their PCs were expensive and mostly for those who could afford it. Paying through the nose was a sort of statement some consumers could make for almost exclusive bragging rights to stand out among their peers as Alienware marketed their systems as luxury items as opposed to the run of the mill PCs that were currently saturating the market. Space age colors were the main difference (apart from hardware) that stood out from normal PCs; it was only in 2003 that Alienware started using the iconic casing design that is now associated with them.
Of course luxury goods aren't in the grasp of the masses and so that further fuelled the desire for a PC that looks unique at more affordable levels. Thus sprung the case modding scene which started off with glowing LED lights in casings to side panels that were laser engraved or were cut to custom-made patterns with interesting glow effects from internal LEDs. While mostly for enthusiasts, the custom casing scene drew a lot of interest from common users who did not either have the experience or the time for such time-intensive projects.
These projects would take on various forms and specs, and would eventually become somewhat of an art scene, as modders started using various themes from almost anything imaginable to create their customized PCs, stuff like pyramids , R2D2 from Star Wars and Optimus Prime from the Transformers cartoon were but some of the interesting custom cases that we stumbled across during the course of writing this article.
Modders have also started modding consoles, from the Nintendo DS Lite to the Xbox, mostly by changing the appearance of the outside cover of the consoles and adding little touches to accessories to complete the theme.