First published on May 25, 2017.
360 degree tour of the new Apple Orchard Road store
Take a 360 degree walk with us around Apple's new Orchard Road store.Posted by HardwareZone.com on Thursday, 25 May 2017
After months of anticipation, Apple Orchard Road's doors will finally open this Saturday on 27th May at 10AM. The two-storey store at Knightsbridge Mall will be open daily from 10AM to 10PM and will be the first official Apple retail store in South East Asia.
The ground floor is a retail space with tables full of Apple devices, including Macs, MacBooks, iPhones, iPads, and Apple Watches. The wall opposite the entrance is stocked full of Apple and third-party accessories. On either end of the ground floor are two Castania curved stone staircases, which apparently draw inspiration from Apple's new Cupertino headquarters, Apple Park.
The staircases lead up to the second floor, which Apple is calling The Forum, a wide open area with rows of trees imported from China.
The Forum will host Apple's Today at Apple sessions, which will offer free hands-on educational sessions. Apple already has over 60 sessions planned, with the immediate focus for Singapore's sessions centered around photography, film, coding, music, art and design. Apple will also be using the Today at Apple sessions to highlight local talent, such as local musician, Sezairi, who will be performing live at the inaugural Today at Apple session on opening day at 5PM.
Apple is also targeting coding for children as one of its focuses, with numerous sessions aimed at teaching children aged between the ages of eight and twelve Apple's Swift programming language.
According to Apple, the Orchard Road store will have 237 employees, with more than 25 percent of them being existing Apple employees who transitioned from call centers or other parts of the business.
Angela Ahrendts, Apple’s senior vice president of Retail, described Apple's vision for the Orchard Road store as, "a modern-day town square, where visitors come to shop, be inspired, learn or connect with others in their community.”