Sony's BRAVIA Extravaganza

Of 3D Displays and Monolithic Designs

Sony's Brave New 3D World

Here's one to satiate your 3D hunger. Sony unveiled the 3D-capable LX900 BRAVIA just yesterday in a spirited bid to capture mindshare amongst consumers, possibly to secure the necessary groundwork ahead of the competition. Combining a Sync (IR) Transmitter, frame-sequential display and Sony's souped up Motionflow PRO 200Hz enhancement, watching 3D pictures in Full-HD glory has turned into a believable and earnest likelihood without compromising much on picture quality. At least, that's our assessment based on Sony's demo just a day ago.

Besides its internal 3D processing, the LX900 also comes with complementary treats such as Edge LED backlights, Internet videos and widgets, and integrated Wi-Fi. By the way, you'll receive not one, but two active shutter glasses along with this slim and stylish BRAVIA TV. However, don't expect the swanky LX900 to arrive on our shores anytime soon since it will only be made available in the latter half of 2010. There isn't any word on its pricing as yet. What we can tell you for certain, however, is that the LX900 will ship in colossal 52 and 60 inches configurations.

Spurred by the recent rapid expansion of 3D movies, Sony is undoubtedly eager to bring 3D displays to the home entertainment scene. To be launched sometime in the latter half of 2010, the BRAVIA LX900 series will come with value-added features such as Wi-Fi capabilities and energy-saving options on top of its 3D sweetener.

You'll need one of these for your trippy 3D trip. Based on an LC active shutter system, Sony uses a frame-sequential display which works in sync with a pair of active shutter glasses to furnish that 3D experience. Each lens contains a polarizing filter which darkens when a voltage is applied.

What's the point of getting a tiny 3D screen, you say? We bet Sony agrees with you. The LX900 will arrive in sizes no smaller than 52 and 60 inch. Thanks to its Edge LED backlights, you can expect the LX900 to be a relatively skinny showpiece.


Monolithic World

Besides the sweet LX iteration, Sony also announced three new BRAVIA series at the launch today; namely the NX, EX and entry-level BX models. If you can, hit the jump below for our scoop on the rest of the new BRAVIA segments in the following page.

Whilst the LX is currently the only chosen 3D candidate, the LX and premium NX series will share common design similarities in various avenues. Both sets are carefully fashioned after Sony's Monolithic design, inspired by an aesthetical concept dubbed as "Tatazumai" by the Japanese designers. "With Sony's Monolithic design philosophy, we want to create a timeless, classic look that is suitable for all homes," said Mr Takeo Kobayashi, Managing Director of Sony Singapore. In a nutshell, Sony's dress code bears a few trademark characteristics - a 'frameless' design, concealed touch sensors, and a blend of matte and glossy finishes. Observably, the entire Monolithic setup looks like an enormous yet pretty photo-frame to us, though we can also safely say the same for its alluring looks and subtle inclined angles. It is obvious Sony is beginning to place a greater emphasis in the looks department.

After all that jibber jabber, we reckon it's hard to imagine Sony's new Monolithic design if we don't have a picture to show. This is not a swanky photo-frame by the way, but a "frameless" BRAVIA NX700 resting on a very monolithic silver base.

Sony's Monolithic design is inspired by these three primary design outlooks. If you're puzzled over that On/Off Conscious thingy, Sony simply wants their panels to "blend" into the background whilst it's off, and to stand out like the prettiest thing you'll ever see when it's on. It's magic!

To complete that Monolithic look, Sony is throwing in a silver base (optional) to angle your TV at 6 degrees. In case you think this is just another blandish accessory, know that this nifty stand features a set of integrated speakers as well.


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