Sony's Alpha Strike
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Who is the Alpha for?
Who is the Alpha for?
Sony is targeting these three groups of potential buyers the most:
- First-time DSLR buyers
- Existing Sony Cyber-shot owners who wish to upgrade
- Loyal Konica Minolta users
With the A100 bearing a Konica Minolta lens mount, it has a ready market of those who already own such lenses. Furthermore, with its unique combination of amateur-friendly features, Sony is confident of achieving its goal of capturing an ambitious 11% of the Asia Pacific DSLR market for 2006.
The Sony A100 is expected to retail for an estimated S$2000 with a kit lens. From what we've heard, a plan to include two kit lens for a reasonable price is also in the works.
As for those who are looking for something towards the mid and high-end range of the DSLR class cameras, we tried to ask Sony if there would be even more capable models in the pipeline. Though Sony has kept mum about this, we anticipate even more DSLRs in the very near future as some of the lenses launched with the A100 cost many times more than the camera itself and were clearly for professional use rather than consumer. Anyway, stay tuned!
Resolution | 10.2 megapixels, 3880 x 2600 maximum image resolution |
Imager | 23.6 x 15.8mm APS-C sized CCD with 10.8 megapixel total resolution |
Lens mount | Sony Alpha or Konica Minolta Dynax/Alpha mount |
ISO | Auto, 100, 200, 400, 800, 1600 eq. |
Storage | CF card, Microdrive, Memory Stick Duo / Pro Duo |
Formats | JPEG, RAW, RAW+JPEG DCF2.0, Exif 2.21, DPOF 1.1 compatible |
Color Space | SRGB, Adobe RGB (without ICC profile) |
White Balance | Auto, Daylight, Shade, Cloudy, Tungsten, Flourescent, Flash; Custom; Color temp (2500 - 9900K with 19 step magenta/green compensation) |
LCD | 2.5-inch TFT LCD, 230,000 pixels |
Viewfinder | Optical, 95%coverage |
Exposure Compensation | +/- 2.0 EV in 0.3 EV steps |
Focusing | Manual; Auto AF � Auto AF, Single AF, Continuous AF; with AF assist lamp |
Focus Area | Wide (Auto 9-point); Spot; Manual point selection; Predictive focus control (with moving subjects in AF-A and AF-C) |
Built-in flash | GN: 12 (ISO 100); Modes: Auto, Fill-flash, rear flash sync, wireless off-camera flash (with flashes: HVL-F56AM and F36AM); 3 second recycle time |
Shutter | Electronically controlled, vertical traverse, focal-plane type. Range: 1/4000 � 30 sec (bulb); Flash synch speed: 1/160 (with Super SteadyShot off), 1/125 (with Super SteadyShot on) |
AE bracketing | With 0.3 EV / 0.7 EV increments, 3 frames |
WB bracketing | 3 frames, selectable 2 steps |
Continuous shooting | 3FPS � max 6 frames (RAW), 3 frames (RAW+JPEG), unlimited (JPEG) |
Battery | Lithium ion, rated for about 750 shots by CIPA |
Interface | USB 2.0 PC out; NTSC/PAL video |
Dimensions | 133.1 x 94.7 x 71.3mm |
Weight | 545 grams without battery, card and accessories |
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