Pre-IFA 2007 Press Conference in Monte Carlo, Monaco

IFA 2007 Gathers Momentum

IFA 2007 Gathers Momentum

Five months ahead of the second annual IFA event, journalists from all over the world (as far as Japan and yes, Singapore) converged in the beautiful beach resort of Le Meridien Beach Plaza, Monte Carlo, Monaco to hear what the organizers Messe Berlin and gfu (Society for Entertainment and Communication Electronics) have to offer to consumers in IFA 2007.

 IFA 2007 will be held once again in Berlin, Germany August 31 to September 5, 2007. The organizers gfu and Messe Berlin have confirmed at the Pre-IFA 2007 conference in Monte Carlo, Monaco that the event will be bigger and better than the event held in 2006, and possibly, the record-breaking event in IFA 2005 as well.

The IFA (known as the Internationale Funkaustellung) is an international consumer electronics tradeshow held in Berlin, Germany every two years (until last year, when it defied convention and decided to happen annually). IFA 2007 remains and is expected to be a bigger and better show than 2006�s, if the press conference is anything to go by. "Preparations for IFA 2007 have been so successful that we are looking forward to one of the strongest and most exciting IFAs ever," said Dr. Christian Goke, Chief Operating Officer of Messe Berlin.

 The Pre-IFA 2007 Press Conference kicked off with a reception on April 27 and a sit-down conference on April 28, 2007 in Monte Carlo, Monaco with the introduction of a new Miss IFA, seen here opening the conference. She is looked on by panelists (from left): Dave Graveline, Chief Editor and Producer of Into Tomorrow, USA (chairing the panel discussion), Dr. Christian Goke, Chief Operating Officer of Messe Berlin; Hans-Joachim Kamp, Advisory Board gfu; CEO Philips Germany/Austria/Switzerland and Vice President of ZVEI, and Jurgen Boyny, the Division Manager of GfK Marketing Services.

 The new Miss IFA will be part of the new promotional approach to increase the global awareness of IFA 2007 as the worldwide shop window for consumer electronics industry that reflects on the latest innovations and technology in this sector. The new Miss IFA is being coordinated by Heymann Schnell for the fourth year running.

According to the organizers, one of the most spectacular trends at IFA 2005 was the generation shift in TVs � the changeover to flat cinema-style screens in 16:9 widescreen format. In IFA 2006, which we covered extensively last year, two further media technology innovations were prominently featured � the introduction of 1080p HDTVs (Full HD televisions) and the introduction of TV services for cell phones and mobile equipment, mainly due to the collaborative efforts of broadcasters, device manufacturers and telephone companies.

 Mr. Peter Weber, Corporate Communications Manager, Panasonic Corporate Communications Europe, with a 50-inch plasma TV from Panasonic.

We also saw the emergence of the Blu-ray Disc as a potential victor in the next-generation disc format war but today, that format war might be heading towards a different direction, especially with the introduction of universal players from Korean companies like Samsung and LG.

It is of course expected that this year�s show, to be held from 31 August to 5 September 2007 around the Radio Tower in Berlin will continue to focus on developments in HDTV, the next-generation disc format as well as IPTV, HD camcorders and video-on-demand services. Dr. Goke also mentioned that IFA 2007 will have more emphasis on audio-related exhibitions, as larger sized speakers are making a powerful comeback into the audiophile space. The new audio segment, called the IFA Audio Entertainment area, will be prominently placed close to the main entrance at the south of the exhibition site, with dedicated PR activities to support the presentation of this innovative and important market segment.

 Dr. Roland Raithel, the Public Relations Director with the Loewe Individual Compose 46, first shown at IFA 2006. According to Dr. Raithel, Loewe will be expanding on the Individual Compose line at IFA 2007 as well as integrate networking innovations into its line of HDTVs.

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