Panasonic's Asia Pacific "Eco Ideas" Declaration

Panasonic's Eco Saga

Saving the Planet

Some like it coy, while others prefer to make their efforts public. Panasonic held a media event at the new Marina Bay Sands today to announce their new "Eco Ideas" declarations and what they hope to achieve in the near future. The CE giant also took this opportunity to declare their new action plans for the planet, with an environmentally-friendly vision for their products, business partnerships and campaigns in the years ahead. One of the group's aim is to become the Number One Green Innovation Company in the electronics industry by 2018.

Internally certified by Panasonic, products such as these are known to have achieved a high environmental performance with regards to energy savings and effective utilization of resources and chemical substances.

What's better than celebrating a 100th anniversary with aplomb? Celebrating it alongside an ecological purpose, of course. Panasonic is revving their eco engines with a number of "green" initiatives before they celebrate their 100th anniversary in the year 2018.

Why the eco frenzy then? According to Panasonic, implementing environmental measures is essential to the company's goal in preventing global warming as well as to reduce the environmental impact in all business activities. Notably, Singapore happens to be the heart of their eco movement for the Asia Pacific region.

"One of my favorite quotes is that of an American philosopher who said 'a person is either the effect of his environment, or is able to have an effect upon his environment'", said Mr Ikuo Miyamoto, Managing Director of Panasonic Asia Pacific, during his opening address. Last year, Panasonic set aside a bunch of eco-targets in three major categories; namely in the products, manufacturing and public campaign segments.

To recap, goals announced in 2009 include: 80% of total sales from eco products, a reduction of 240,000 tons of CO2 emissions (including the creation of 'eco ideas' factories), and efforts to spread the 'eco ideas' philosophy via external stakeholders and educational road shows. All objectives are to be met by March 2010. If you'd like to know how the company fared, be sure to hit that jump. 

Mr Ikuo Miyamoto, Managing Director, Panasonic Asia Pacific Pte. Ltd, expanding on the initial goals of 2009's 'eco ideas' declaration as well as highlighting the need to spread 'eco ideas' through community and youth outreach programmes.