NVIDIA held its highly anticipated inaugural GeForce LAN/NVIDIA Game Festival at the Super Brand Mall in Shanghai on 10 April 2010. Held over two days, the event saw Drew Henry, general manager of desktop GPU business at NVIDIA walking on stage and promoting the new GeForce GTX 480 GPU to Chinese gamers gathered on the show floor.
Here's a short video of Drew Henry highlighting some of the features behind what the GTX480 GPU can do.
The Festival included booths taken up by industry partners, including OEMs, game developers and NVIDIA-authorized board partners, as well as a centralized LAN competition area featuring games like WarCraft III and StarCraft 2 Multiplayer Beta. Of course, as the festival is being held in Shanghai, gamers were able to experience local game titles like Kingsoft's Jianxia III Online, 175PT/Object Software's MKZ, Giant's King of King III, Tencent's Alliance of Valiant Arms, Netease's Tianxia II and The9's World.
One of the key takeaways from the NVIDIA GeForce LAN/NVIDIA Game Festival was the technology demos that NVIDIA showed to the audience. Key among these was the 8 times faster tessellation performance which the GTX 480 GPU has over the competition and the ability to process 1.6 billion triangles per second. Demos showcased included realistic water effects and human hair. Another demo showed was BitSquid's Stone Giant demo, highlighting what tessellation can do for games.
The highlight of the festival was the pitting of skills in WarCraft III among some of the top Chinese gamers like Sky, Infi, TeD, Fly100% and Korean contenders like Moon, Lyn, ReMinD and FoCuS. Another highlight was a GPU overclocking contest for overclocking fans to put their skills on show.