Event Coverage

Macworld San Francisco 2007 (Expo Countdown)

By Ng Chong Seng - 9 Jan 2007

Hello Macworld

Hello Macworld

The Macworld Conference & Expo has officially kicked off today (January 8th) at San Francisco's Moscone Center and will span five working days till January 12th (San Francisco time). There are two parts to the Macworld: the conferences and the exposition. Starting the ball rolling today are several conference programs (such as Power Tools Conference, MacIT Conference, Market Symposiums, Users Conference, Hands-On MacLabs, Digital Photography Day, etc.) whose goals are to educate and support specific consumer and professional user groups to better harness their Mac and its hardware/software for better productivity.

For most of us, the main event (which is the exposition) begins tomorrow and what better way to start the day than to hear Apple CEO Steve Jobs deliver his Keynote Address at 9 a.m. (local time January 10th, 1 a.m.). Straight after his two-hour keynote, the doors of the exhibit hall will open, and this is the time where all hell (okay, maybe just us Mac geeks) would break loose. Other than Apple showcasing their latest offerings at their booths, the exhibit hall is also playing host to some 400 companies and their Apple-, Mac-, iPod-related products and technologies. A new highlight this time round is the Macworld Digital Lifestyle Experience (located at the North Hall) that focuses on three areas: digital photography, music and sound, and gaming.

While the highly anticipated Keynote is still a good 12 hours away, we reckon it doesn't hurt to bring you a gallery of images in and around the Moscone Center (but outside the doors of the exhibit hall of course).

We're here at Macworld, and we're ready!

 When you see these banners, you're in the vicinity of the Moscone Center. The Moscone Center South and the Moscone Center North buildings are only separated by a road.

 Yup, we're here, and right on time. The Macworld conferences will run from Monday through Friday, January 8th - 12th, while the expo will open its doors at 11 a.m. on January 9th - right after Apple CEO Steve Job's keynote address.

 Here's the media registration area. Exhibitors have their own registration areas as well of course. IDG World Expo has confirmed a 28% increase in pre-event registrations compared to last year's event, thus making this year's Macworld Expo the best attended one in years.

 If you're here to witness the expo, remember to pick up the free Event Guide. Other than the expo floor plans, exhibitor and product category listings, it also has other important information such as registration hours, Media Center hours, dates and timings of the various conference programs, and summaries of event highlights.

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