Macworld 2007, Keynote Highlights - Apple TV


More on the Apple TV & Our Thoughts

More on the Apple TV

 You can sort your video by date or show. And with wireless networking, you can easily stream theatrical trailers from the iTunes Store. The "iTunes Top Movies" option will show the latest TV offerings from iTunes Top TV Shows. Oh, did we forget to mention that the CoverFlow technology/effect is implemented on the Apple TV as well?

 Like an iPod, you can setup iTunes as to what content to sync from your computer to the Apple TV. For example, you can set iTunes to sync unwatched TV shows, movies or podcasts. It can also sync new content you've purchased from the iTunes Store. You only need to set these syncing preferences once. Apple TV will remember it and will automatically update when it detects a change in your iTunes library.

 Remember, the Apple TV can only sync content from one computer. But what if your friend brought his laptop to your house and wanted to show you something cool on its hard drive? Well, the Apple TV does allow streaming of content from up to five additional computers. One you've hooked up to the other client's iTunes, you can playback whatever content it has.

 This shot is pretty much self-explanatory. Some form of authentication is needed before you can stream iTunes content to your Apple TV. All you need to do is to open iTunes, select Apple TV from the Devices list and enter the given password. And viola!

Our Thoughts

Apple has heeded the general trend of the early adopters to improve and embrace the digital home vision and they are now one step closer to achieve that within the Apple community. In a nutshell, the Apple TV is a wireless media center bridge. How your iPod syncs with your iTunes application to enjoy you audio content on the move, the Apple TV does the same for your living room to enjoy big screen entertainment. If you are entrenched deep within the iTunes culture and have a big home, the Apple TV is your next logical extension to free yourself from the confines of your PC and enjoy your favorite acquired content from the iTunes Store on your 50-inch television and home theatre system - all wirelessly. In any other situation, whether Apple TV appeals to you or not is a case-by-case basis.

Apart from the inability to play games bought from the iTunes Music Store, the Apple TV is a well-implemented product. And while it looks to be a promising product too, it could have been even better. For one, the lack of 1080p high-definition video support is a little disconcerting considering that this year is likely to see a surge in such high-definition content. A bigger hard drive and a better cable connectivity bundle would have helped too. Who knows, maybe an Apple TV Pro would show up next to remedy that?

One product that wasn't talked about during the keynote, but with information now available on the Apple website is the new Airport Extreme Base Station. It is based on the IEEE 802.11n draft specification and is also compatible with IEEE 802.11a, b, and g network standards. Physically, it is slightly more compact in length and width, but it's thicker (165 x 165 x 34mm). We imagine it would look quite nice when placed side by side with the Apple TV.

That's all from us for now, but we're not done yet for Macworld 2007. Stay tuned for more information soon on the next crowd pleaser product announced during this morning's keynote. Yes you guessed right; the Apple iPhone is official.

 What's on Steve Job's mind? One phone to rule them all ... well, maybe.