Event Coverage

HP Smart Office 2007 - Takin' Care of Business

By Vijay Anand - 24 Oct 2007

Closing Comments

Closing Comments

For over a year now, we've seen HP tackling several of their product segments consecutively, innovating and improving their offerings to specifically cater to their respective categories. Matched with an effective and catchy campaign with simple and purposeful taglines, it looks like HP has conjured up a winning formula. Of course proper execution is equally important and they've managed it all well so far.

At the launch event in Vietnam, HP unveiled new business desktop PCs, entry-level workstations, SMB-focused print and imaging devices, renewed business class notebooks boasting consumer-class touches proving business can mesh with style, new business-class handheld computing devices and last but not least, to support the enhanced hardware, better software services for the next level of business collaboration. In today's context, vendor services and strategic alliances with other vendors to roll out a bigger service network play a bigger role than ever before in winning over new customers and winning the office contract tenders. From what HP has in store for us today, HP seems well positioned to offer customers the right hardware as well as the right suite of services to meet SMB needs.

 We met up with Adrian Koch, Senior Vice President, Personal Systems Group (HP APAC and Japan) to find out more about their current operations and future focus areas.

While it seems that HP has it all covered, we wanted to look through the crystal ball and find out what other areas HP would set its eyes upon next in the coming year or two to further improve their offerings and so we talked to Adrian Koch, Senior Vice President, Personal Systems Group (HP APAC and Japan), to sum up what's next for HP. "Looking at it from the PC angle, we definitely believe in virtualization; in the enterprise space, we're the only globally operating vendor who has a PC blade or a virtual PC offering; so that's one area we're right there, technology-wise as well as solution-wise. In terms of SMB, I think it's really about going beyond the product by adding the best possible customer experience beyond the product to make sure our customers are really getting that experience and are liking it and that we guide them through the entire cycle. I would say these are two major objectives and directions we're going towards (in the near future)."

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