HP Pushes Strongly into Mobility Space


The Landscape: Now and Tomorrow

The Landscape: Now and Tomorrow

Already with people around the world favoring broadband Internet access to other mobile technologies of our time such as mobile voice and mobile SMS/MMS/Email, mobile Internet and computing are clearly important market drivers for the foreseeable future. All around us we can already see this usage trend in our daily lives, with more people relying on the Internet as a medium for work, leisure, social interaction and information.

As an indispensable player in the mobile computing space, Intel firmly believes that virtually every mobile phone user will come to own a notebook, and Intel, together with its partner HP, believes that the phenomenon is going to take place much sooner than later.

If you pause for a moment and look around you, signs of a worldwide push to deliver mobile Internet to people are all but evident. Telecommunication providers everywhere are racing to implement 3G (3.5G in some countries) and install wireless Hotspots domestically. Also, WiMAX trials and deployments are on the rise, and are expected to cover a population of 1.3 billion by 2012. This momentum will eventually come to provide wireless broadband data over distances far exceeding current Wi-Fi standards, which is jolly good news for all but the most resilient technology (and lifestyle) adopters. You see, all these acronyms are not as disorganized as you might think; they are the foundation paving the way to an inevitable future: Genuine wireless broadband data on a city-wide scale.

That being said, it's not difficult to understand that mobile computing is big business, not just to HP and Intel. However, with 49% of its Personal Systems Group (PSG) revenue coming from notebooks and handhelds, the mobility space is obviously of utmost importance to HP. The importance of this market segment is best highlighted by HP's worldwide "The computer is personal again" marketing campaign that is still ongoing, but what's most noteworthy is that the entire campaign only took six months to conceive and execute.