You may have attended our past PlayTest events before, bumping shoulders with the editorial teams from HardwareZone.com and HWM while gleaming useful tech trends, product information, and a chance to test out some of the latest gadgets. However, you've never been to one like this (unless you attended yesterday that is). For the first time, HardwareZone.com and HWM is hosting a special PlayTest event that runs throughout and is located at the heart of a major tech show.
PlayTest@COMEX opened its doors in conjunction with COMEX 2011 on the 1st of September and will continue to hold daily seminars, talks, and activity sessions till the 4th of September. Conceptualized with the theme of Smart Digital Entertainment, PlayTest@COMEX targets five of the top major tech trends today: Digital Imaging, Fibre Broadband, Smartphones, Gaming Notebooks and Smart Displays. Partnering with Canon, SingTel, HTC, Toshiba, and Samsung for each respective category, PlayTest@COMEX is designed to be an on-site platform where COMEX visitors can take some time away from the jostling crowd to engage directly with both editorial and brand experts. Here's quick video reel of what took place at PlayTest:-
Besides scheduled seminars and talks, all five brand sponsors have dedicated booths located outside the seminar rooms at Suntec Convention Centre Level 2 to give PlayTest participants a more intimate experience with their products and services.
Check out our COMEX 2011 Buying Guide article for more coverage of PlayTest@COMEX sponsor booths.