Once a hobbyist's pleasure, photography is now part and parcel of everyone's daily lives, thanks to the rise of social media, citizen journalism and of course advancements in tech gadgets from cameraphones to digital imaging equipment. On the latter bit, mirrorless system cameras are the new kids on the block, but they have already made their mark in the digital camera industry with their wide availability options and lens ecosystem to complement the rising interest and sales.
Despite mirrorless system cameras being available for more than two years, it's still a relatively new concept. This is why HardwareZone teamed up with Samsung to focus on an interactive and engaging PlayTest to empower participants with knowledge of this new class of cameras and to try them out, courtesy of Samsung loaning a large variety of their mirrorless cameras, combined with a food photography workshop! For those of who were unable to sign-up for this overly popular, two-session full-house PlayTest event on the 25th of August, we share with you the key highlights of the event:
A total of 80 participants had the chance to try their hand at food photography with brand new Samsung NX mirrorless system cameras (including the NX1000) at restaurant Zero Zero. HardwareZone camera writers were on hand to help, as well as Samsung personnel and William Aung, a lecturer from Ngee Ann Polytechnic's School of Film & Media Studies.
HardwareZone editor Vijay Anand kicked off the event with his opening address, which explained the idea behind PlayTest: An event which engages both readers and reviewers, with the opportunity to present and try the latest tech trends in the market. Vijay was followed by associate editor Alvin Soon, who explained what mirrorless system cameras were and who they are ideal for. Writer Hafeez Sim continued with a list of helpful questions to help participants decide on the kind of mirrorless camera which best suits their needs.
Lecturer William Aung then led a one-hour session introducing the participants to the basics of photography and food photography. This was followed by a hands-on session where the audience could try their hand at shooting the delicious dishes cooked by Zero Zero's chefs, using Samsung's NX mirrorless system cameras.
Portable LED lights were provided so participants could explore the power of lighting and different lighting situations. A selection of lenses was also provided so the audience could see and try for themselves the variety of photo taking capabilities that different interchangeable lenses provide.
Besides getting an introduction to mirrorless system cameras, a lesson on food photography and ample hands-on opportunities to try shooting food for themselves with the latest Samsung NX cameras, lucky participants also won spa vouchers and DKNY fragrances. To see more about the event, check out Samsung Singapore's Facebook album.