In addition, Zip drives were not as ubiquitous and cheap as one would have liked. More computers had optical drives installed than Zip drives; and in terms of cost per megabyte, rewritable discs were overwhelmingly cheaper and all of this made Zip disks an unattractive option from this time frame moving forward. They were definitely a hit when they first arrived, but competing technologies and simpler storage options won the consumers once these had the capacity and cost advantage.
We reviewed Trek's thumbdrive back in 2000 and were impressed by its size and ease of use. We also noted in the review that what users really wanted was a storage device that can be used across a multitude of systems, and the thumbdrive provided just that.