Engage, Excite, Experience - HP's Regional Press Summit


The HP Experience

The HP Experience

Over the course of one and a half days, Hewlett-Packard's regional press summit attracted tech journalists from thirteen Asia Pacific countries to the bustling district of Mongkok, situated right at the heart of a rather temperate Hong Kong in September.

"Engage, Excite, Experience" acts as the primary theme for this media event, and these three impressions will propel HP's product design as well as their business blueprint for their consumer and SOHO range. In short, HP's emphasis for this occasion will revolve primarily around their personal printing and computing solutions, while product scalability and an enhanced consumer experience are some areas where HP will be focusing on too.

Mr Christopher Morgan, Senior Vice President for HP Asia Pacific and Japan's Imaging and Printing Group, kicked off the day's proceedings with an informative keynote address. To start the ball rolling, Chris spoke of HP's intention to establish 7,500 new retail partner stores across 1,000 cities in Asia Pacific and Japan by the year 2010. Shoppers can look forward to customized 'Experience Zones' in these stores as HP intends to edge their products closer to consumers' hearts. These zones are divided into the Mobility, Digital Entertainment, Digital Photography and Gaming segments such that shoppers can compare, play, and interact with HP technology at a single stop.

On top of that, HP also has plans to establish a chain of 'Alternate Experience Centers' with their working partners in APJ (Asia Pacific and Japan). HP is hoping to attract the fairer sex and the younger ones to fusion shops such as these; where Fashion, Gaming and Leisure will act as dominant themes. One fine example is the EA Experience Center located at The Peak in Hong Kong, where gaming enthusiasts can experience EA's contemporary gaming titles as well as HP computing machines within its futuristic decor.

To quote Mr Morgan:

"Today, HP is further extending our consumer leadership in Asia Pacific by staying ahead of changing consumer buying behaviors by improving shopping experiences through our new HP Experience Stores. We are also making HP technology more easily accessible through the expansion of our retail footprint, and bringing the full portfolio of leading-edge consumer PC and printing consumer technologies to consumers."

In addition, HP also announced the launch of HP's wireless range of the PhotoSmart C-series of AIO printers as well as the standalone PhotoSmart D5460. The C4580, C6380 and C5380 printers will feature built in wireless printing and optional Bluetooth accessories.