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Event Coverage
Computex 2012: A Roundup from MSI
By Wong Chung Wee - 11 Jun 2012,6:04pm

Computex 2012: MSI

MSI's New Products Designed with Windows 8 in Mind

Despite the winds of change sweeping through the computing landscape as consumers place more emphasis on form and user experience, there is always a place for traditional computing devices. Forget not about the roots of PCs and their basic components that brought major advancements to the industry we know of today.

MSI is no stranger to this arena as it is an internationally known ICT company with a strong emphasis for quality engineering and innovative products who have been evolving both basic components and fully completed products to meet the modern users' needs and wants. With that in mind, MSI has also placed emphasis with user experience and customer satisfaction by seeking Windows 8 certification for the upcoming operating system. This is to ensure the very wares built from MSI components are in line with the user experience offered by the Windows 8 OS.

With Windows 8 OS as a driving force in a renaissance of a computing ecosystem this is neither iOS driven nor Droid powered, MSI's focus on Windows 8 is definitely not confined to just user experience with its mainboards.

MSI has also brought the Windows 8 user experience to users who need a simple and easy to use portable computing device with their MSI Slider S20. Their ultrabook hybrid is able to take up the form of a tablet without compromising on user experience with both software and hardware. The same Windows 8 OS is still humming along while connectivity ports that are often absent from a similar class of tablets, are available on the Slider.

To further enhance the Windows 8 experience, MSI and Futuremark have embarked on the development of 3Dmark for Windows 8. This new software benchmarking tool will allow gamers to ascertain their interaction with Windows 8 on a quantitative level.

The company has also chosen to focus on enhancing the gaming experience for die-hard gamers. At Computex, MSI showcased its evolutionary GPU enclosure GUS that will deliver GPU compute power on demand to thin and light notebooks. For 'mainstream performace' gamers who want to overclock their discrete graphics cards for added performance, MSI showcased its Transthermal fan design that allows these overclockers to customize the capabilities of their cooling fans with a modular fan component which can be mounted in two different methods.

With our interview with the sales and product managers at the company, we understand that MSI is a corporation that listens to its customers and their differing needs. Sometimes, this calls for a measure of challenge to traditions by not going with the winds of change that may be too temporal and unpredictable. Still, MSI tries its best to balance the customers needs and the company's internal direction to bring out the company's finest products and technoogies.

With that said, do check out the articles below for a roundup of the biggest news and latest gadgets from MSI at Computex 2012.

Highlights of MSI at Computex 2012

Brief Hands On with the MSI Slider S20

New Graphics Cards Showcased by MSI at Computex 2012 (Updated)

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