Event Coverage

CES 2011: Show Floor Coverage (Part 6)

By Vijay Anand - 9 Jan 2011

NVIDIA Booth

NVIDIA Completely Focused on Tegra 2

Very unlike the usual participation by NVIDIA, this time round the star of their show is the Tegra 2 ARM-based processing unit as well as its ecosystem of products.

Check out this video we've captured from NVIDIA's press conference as CEO Jen-Hsun Huang enthusiastically shares the cool capabilities of the Tegra 2 mobile 'super chip' in the form of the LG Optimus 2X 'super phone. The rest of slides and product photos below the video are great support materials to the video as well:-

This about summarizes what's the hoo-haa about the Tegra 2. The project has been delayed by a year, but we think it has come at the right time to embrace a new generation of products as people are looking at more and more mobile related sidekicks.

According to NVIDIA, Tegra 2 will enable a new generation of mobile phones - the super phones. As per NVIDIA's vision, since last year, we think it has finally come to pass....

... with the unveiling of the LG Optimus 2X. And from our hands-on session at the show floor, we think it would be a strong contender.

The big reason why NVIDIA has been looking at growing Tegra solutions is because of the variety of devices which the ARM architecture powers and it's only going to grow with the emerging markets.

But ARM has always been used for small purpose devices and NVDIA is going try and break that plateau with its Project Denver. With ARM powering so many devices, NVIDIA thinks there is going to be a shift coming real soon whereby ARM based architectures could well fulfill most user needs, just as how cloud computing is sufficient enough for the masses these days. Working with ARM, NVIDIA is designing a very high performance CPU based on the ARM architecture. If this project actually goes to manufacturing, Intel and AMD are going to be in for a really surprising ride in the future.

Back on the show floor, here's Acer's upcoming Tegra 2 based tablet device.

Another view of the large, well-built Acer Tegra 2 tablet.

Dell's Tegra 2 tablet is a more handy 7-inch version.

A typical Tegra 2 development kit.

The 2011 Audi A8 is the world's first integrated Google Earth 3D car navigation and is powered by the Tegra 2.

Here's a mock version of the Audi's main head unit and instrumentation panel; the main idea of this is to showcase where the Tegra 2 processing engine sits within the car.

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