CES 2010: Show Floor Coverage (Part 2)

Polaroid and CoolIT Systems

Polaroid's Booth

Polaroid has had to reinvent itself with the advent of digital cameras. Its iconic analog cameras stopped production last year and the company now appears to be in the digital camera business, along with related imaging and display products.

When we arrived, we were initially surprised at the huge crowd gathering at the Polaroid booth.

And the reason for the crowd - Lady Gaga was at the booth to be unveiled as Polaroid's new creative director, essentially a brand ambassador and spokesperson for the company.

A full HD TV with integrated Blu-ray player from Polaroid, one of the new directions which the company has turned to in recent times.

CoolIT Systems' Booth

CoolIT Systems, a firm specializing in liquid cooling technology swept four Innovation awards at CES 2010 for its cooling products. We just had to check out its booth.

The Vantage CPU liquid cooling system features a wireless chassis monitoring and control system that automatically regulates the fan speeds, even those by third parties through a special fan node.

The Omni A.L.C has a universal plate solution that makes it reusable for different GPU models, something that's not possible for current products by adding a layer in-between that can be adjusted to fit the location of the GPU cores in different models.