** Updated on 11th November 2009 **
Research in Motion (RIM) opened its second annual BlackBerry Developers Conference in San Francisco today with a three-hour General Session keynote. Jim Balsillie, co-CEO of RIM welcomed partners, developers and international press to get the show rolling. Here's a brief video summary of the general keynote session to give you an overview of sorts:-
One of the announcements made was the collaboration between RIM and Adobe Systems Incorporated where future versions of Adobe Creative Suite (starting with CS5) will give designers the ability to use optimized graphic assets like images and video content, in Photoshop, Illustrator and After Effects for the BlackBerry platform.
These assets can then be imported into BlackBerry application development tools such as the BlackBerry JDE Plug-in for Eclipse and BlackBerry Web Plug-in for Eclipse . Photoshop can also used in the new BlackBerry Theme Studio to create BlackBerry themes while Dreamweaver, Fireworks and Device Central software will support the creation and testing of BlackBerry Widgets and Web content optimized for the BlackBerry browser.
The collaboration will accelerate mobile app and content development workflow between BlackBerry app and web content developers & creative professionals that use Adobe tools. The news is a build-up from the announcement that RIM recently joined the Adobe-led Open Screen Project, first announced at the Adobe Developers Conference.
Further to the tightly integrated collaboration RIM has announced with Adobe at the BlackBerry Developers Conference in San Francisco, RIM has also unveiled a slew of new services platform for developers that will help streamline processes and build location-aware, revenue-generating apps for BlackBerry smartphones.
The new BlackBerry Advertising Service enables developers to integrate advertisements into their BlackBerry apps. An aggregated ad network service covering a large pool of quality and innovative ad units from networks like Jumptap, Lat49, Millennial Media, Navteq, 1020 Placecast, Quattro Wireless and Sympatico.ca.
The service will feature ads compliant with the Mobile Marketing Association's (MMA) guidelines for rich media ads. Examples include the ability to initiate a call from an ad, add a calendar entry or contact entry from an ad, and basically link to an app in BlackBerry App World from an ad. The service also comes with real-time, detailed, consolidated reporting of ads across ad networks, including ad impressions, clicks, conversions and earnings, as well as the integration into the Omniture Online Marketing Suite for more advanced analytics.