Remember the new Zenbooks we’ve covered back in October? The exquisitely designed ASUS Zenbook UX301 and UX302 have been in stores since late December 2013. With the holiday season in full swing, ASUS didn't get a chance to reach out and educate the public of what's exactly new with the latest Zenbook models. Moreover, both the Zenbook UX301 and the UX302 look pretty similar to the untrained eyes.
To help consumers make the right choice between an ASUS Zenbook UX301 and an ASUS Zenbook UX302, ASUS Singapore, in a partnership with Hardware Zone, organized a hands-on session to let HardwareZone forum members feel for themselves if the UX301 or UX302 is the notebook of their dreams.
So on the 25 January, ASUS and HardwareZone teamed up to provide a cozy session to our interested members and would-be upgraders to have a first-hand experience of latest updates to the Zenbook series, how the UX301 and UX302 differ, some practical hands-on 'tests' to win some interesting prizes and to share their experiences with the ASUS team. Who knows, they next Zenbook update in the future could factor in opinions from HardwareZone members who attended this event!
To get a more intimate experience with the Zenbook UX301 and UX302, ASUS had the hands-on session split to morning and afternoon groups. Here's a preview of one of the sessions:-
The session started off with Lynn Goh, ASUS’s marketing specialist giving participants a brief introduction on what the ASUS notebook team will be up to in the near future, as well as what the company has in store for them in the hands-on session.
Next up, the limelight was passed over to Lu Hsin Ho, ASUS’ product manager for consumer notebooks, who proceeded to introduce the star products for the day, the ASUS Zenbook UX301 and ASUS Zenbook UX302.
In a nutshell, the Zenbook UX301 features a high-end 28W Core i7-4558U dual-core processor, WQHD (2,560 x 1,440) IPS display, Intel Iris Graphics 5100 and SSD storage, while the Zenbook UX302 comes stocked with discrete NVIDIA GeForce GT 730M graphics with Optimus technology, Full-HD display 750GB HDD and 16GB SSD of hybrid storage. Due to the components used on the UX302, it's a tad thicker, but it's also much more affordable than the sleeker Zenbook UX301. You can read more about them here and here.
To showcase the power and versatility of the Zenbooks, participants were tasked with creating a special Chinese New Year greeting card using a particularly resource-intensive Adobe InDesign software.
There was a bit of friendly competition between the participants as the best Chinese New Year greeting cards were awarded with special gifts prepared by ASUS. Further to that, there was also a small quiz session about the Zenbooks where participants were able to walk away with more goodies.
The overall feedback from the session was that users were pleased that they could see for themselves just how much ASUS’ new products have improved compared to previous generations of Ultrabooks.
So if you’re interested in participating in such user events, be sure to keep a look out for our announcements on HardwareZone, which will be updated whenever we’re able to secure a collaboration with the brands that you love.