AMD Puma Sneaks into Town


Graphics Capabilities and a Puma Showcase

More Platform Details - Graphics Goodness

The M780G mobile chipset is essentially a more power-optimized AMD 780G chipset on the desktop, supports ATI PowerXpress Technology to cycle between IGP and discrete graphics engines dynamically (without rebooting) where applicable to save on battery performance, packs up to four times the 3D processing power of the previous mobile IGP (the RS690M) and supports Hybrid CrossFire (user enabled option) to take advantage of both the IGP and discrete graphics (Mobility Radeon HD 3450 for example) to optimize silicon and deliver even greater overall performance. So all in, there are up to 3 levels of graphics performance and battery lifespan possible on this platform. Lastly the new IGP core integrates the UVD feature of the latest Radeon HD 3000 series to support Avivo HD for great Blu-ray and HD DVD playback experience.

Puma Showcase

There are a handful of notebooks using the Puma platform and is available immediately and these were on display at the launch session (primarily from Acer and HP). More are on the way and we expect a lot more variety within another month. Here's what's available if you're keen to splurge on one:-

And so the AMD Puma notebook platform is launched and readily available with more variety to offer in the coming weeks ahead. With the combination of either ATI's and NVIDIA's discrete graphics solutions, AMD's notebook offerings reaches out to the majority of the market.

However, they've no options for notebook solutions smaller than 12-inch notebooks, such as the ultra-portable notebooks, netbooks and UMPCs. AMD prefers to say that they are concentrating on the majority of the market share. While politically right, they do not technically have a platform capable enough for the smaller notebook segment. As mentioned in our earlier progress coverage with John Taylor, AMD will have to wait out for their Bobcat platform sometime in 2009 - the same timeframe when the AMD Fusion project should bear fruit. Coincidentally, the projected market requirements then would likely favor a bigger market share for smaller form factor notebooks, which would then be a great time for AMD to tap into this market (albeit very late, it's always better than never).