Blogs tagged ‘global press conference’

Terence Ang

The IFA Global Press Conference 2013, held in Sardinia, Italy this year, offered us an outlook into the CE and home appliance markets for the IFA show in September. The biggest insight however, is how some categories are grabbing market share from familiar categories to win favor for the throne.

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Terence Ang

In the world of consumer electronics, there are two major shows -- CES in Las Vegas in January, and IFA in Berlin every September. How do journalists know that what was previewed in CES will be ready to market at IFA in time for Christmas? Well, the annual IFA Global Press Conference, that's what.

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