When it comes to online shopping, most of us wouldn't even think about doing it on our mobile devices. That's mostly because the shopping experience on small screens are simply horrendous. However, by not going mobile, businesses with a web presence have more to lose than gain. However all that might change for the better sooner than we think.
Apple's iPads and Google's Androids are selling like hotcakes. But what about the company that started it all? Why has Microsoft squandered their first mover's advantage and desperately playing catch up now?