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Primo Mobile Partners Up with ITE East

The event first started out like most product launches do - a short introduction by the panel, followed by a Q and A session. Usually, that will end with a quick hands-on tour of sorts, before the media is left to their own to mingle and chit chat. But both Primo Mobile and ITE East had other news up their sleeves (on the other hand, the curious location should have given us a heads-up): in the second half of the launch, they announced the start of a unique partnership forged between the local company and ITE College East's Mobile Device Technology Centre. For now, let's take a closer look at the phones.

While Primo Mobile currently has a service centre for their phones in Funan, they have now eagerly tapped onto available expertise in ITE College East. Yes, that's right, customers have the choice of going down to either Funan or the Mobile Device Technology Centre, Primo Mobile's second authorized service centre, to get their phones serviced (mainly for generic problems; for severe cases, customers are allowed a one-to-one swop). Interestingly, this is the first official partnership that the centre has with a mobile company up to date. While most customers will be apprehensive about leaving their phones in the hands of non-professionals, there isn't much to worry about: the students have been trained in all aspects from customer servicing, product knowledge, retail skills to technical servicing and will be doing this alongside lecturers.

This collaboration will no doubt provide these students with an authentic hands-on experience. Of course, it also stands as a fine example of local businesses working hand-in-hand with the workforce of the future. It is heartening to see such initiatives around especially since it is a good platform for those interested to go into the tech side of business. At the same time, we wonder how many Singaporeans will be open to the idea of leaving their gadgets to students, even if the servicing is not anything too complicated.

Wong Casandra / Former Tech Writer

A regular self-confessed gamer, and consumer-tech geek. Also, an amateur photographer who currently shoots on a Nikon DSLR 90. BOOYAH!

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